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Branding Yourself for a Career in Cyber: The Sh*t Bootcamps Don't Teach You
1. Welcome to the Course
1.1 Welcome to the Course! (Learning Objectives) (14:35)
1.2 Meet Your Instructor (5:29)
1.3 Course Logistics
1.4 Follow the Program - Invest in Yourself (7:41)
1.5 Legal Disclaimer (3:00)
2. Why Do YouTube? A Meta Look
2.1 Introduction and Module Objectives (2:34)
2.2 Why? The Reasons to Have a YouTube Channel (8:43)
2.3 How Much? Costs of Having a YouTube Channel (11:56)
2.4 Your Channel Goals? (8:19)
2.5 Lab: Channel Goals!
2.6 Conclusion (2:22)
3. QuickStart Guide
3.1 Introduction and Module Objectives (1:59)
3.2 Let's Setup Your YouTube Account (3:34)
3.3 Let's Quickly Personalize Your YouTube Account (23:59)
3.4 Let's Make Our First Video! (15:00)
3.5 Retrospective of Our Experience (3:48)
3.6 Conclusion (1:57)
4. What Type of Content Are We Making?
4.1 Introduction and Module Objectives (2:18)
4.2 What's the Focus of Your Channel? (Bike Analogy) (11:50)
4.3 Types of Content Explained (and the Value of Each) (18:25)
4.4 Copyright and YouTube Strikes (13:05)
4.5 Making Realistic Commitments on Content Production (6:26)
4.6 Lab: Channel Content
4.7 Conclusion (3:11)
5 The Hardware Needs (For All Budgets)
5.1 Introduction and Module Objectives (2:11)
5.2 Let's Talk Budgets (25:46)
5.3 Studio Space (16:50)
5.4 Lighting (21:48)
5.5 Audio (11:54)
5.6 Video Capture (7:34)
5.7 Conclusion
6. The Software Needs (For All Budgets)
6.1 Introduction and Module Objectives (1:24)
6.2 Let's Talk Budgets (16:20)
6.3 Livestreaming (17:48)
6.4 Graphics (Thumbnails, Promotions, BRoll) (14:16)
6.5 Automation (5:43)
6.6 Lab: Setup a Livestream and Go Live!
6.7 Conclusion (1:15)
7. Editing Content
7.1 Introduction and Module Objectives (2:03)
7.2 Concepts and Terminology
7.3 Tools of the Trade (6:37)
7.4 Walkthrough - Producing a Piece of Content with BRoll, Music, SFX (32:37)
7.5 Lab: Editing Content
7.6 Conclusion (1:42)
8. Leveling Up Your Channel and Content
8.1 Introduction and Module Objectives (2:12)
8.2 Channel Branding (0:43)
8.3 Lab: Level Up Channel Brand
8.4 How and When to Use Intro, Outro, and Bumpers (11:27)
8.5 Run of Show
8.6 Guest Management (15:04)
8.7 Bot Moderation (7:33)
8.8 Channel Trailer (23:57)
8.9 Lab: Channel Trailer
8.10 Conclusion (1:26)
9 Discovery! Your Channel and Validated Concepts
9.1 Introduction and Module Objectives (1:32)
9.2 Finding New (Proven) Content Ideas (11:35)
9.3 Tags, Title, Thumbnail (27:58)
9.4 Economies of Scale (Social Media Amplification) (13:13)
9.5 Lab: Building a Backlog of Video Concepts
9.6 Conclusion (1:47)
10 Making Money with YouTubing
10.x Introduction and Module Objectives (2:02)
10.2 YouTube Partner Program (12:47)
10.3 Revenue Generation (Sponsorships, Integrations, Affiliate) (25:06)
10.4 Revenue Generation (Memberships and Coaching) (9:15)
10.6 Conclusion (1:35)
11 Promoting Our Channel (Let's Get Subs/Views!)
11.1 Module Intro
11.2 Posting on Social Media Effectively (13:21)
11.3 Ancillary Opportunities to Promote (6:57)
11.4 Lab: Share Your YouTube Channel On Socials!
11.5 Module Outro
12. Course Wrap-Up
12.1 What You Now Have (8:22)
12.2 One Quick Thing Before You Leave...
4.2 What's the Focus of Your Channel? (Bike Analogy)
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